Dynamic, contemporary & playful.
The new visual identity exudes an ambience of happiness and positivity that in turn generate a cohesive look & feel to brand aesthetics, philosophy and services.The smile symbol was given a fresh new treatment that focused on simplicity and adaptability to digital and print media. The new logo puts attention to a custom smiley face that evokes happiness, friendliness, and positive associations with the brand.
User-focused, mobile-first and responsive.
Designed and established brand guidelines and standards that communicate how to best represent the brand across platforms. The new guidelines will bring a unified and cohesive vision of the brand to the world. It provides a reference tool and repository for various visual and verbal standards that together define their new brand identity. I created an experience that works, looks, and feels like an app. Keeping in mind the cultural diversity and deep understanding of user behavior, I created a site framework that establishes the brand in a unique and delightfully unexpected way for the users.